Insights

Meet Annabel Veysey — Founder of MPM

Written By Annabel Veysey

I help private consultants build thriving practices without drowning in admin.

If you're a doctor in private practice, you already know: clinical excellence isn't enough. You also need watertight systems, responsive admin, and someone answering the phone who makes your patients feel genuinely cared for.

That's where I come in.

My name is Annabel Veysey, and I'm the founder of Medical Practice Management (MPM) — a virtual PA service founded in 2011 specifically for private medical professionals who want to grow their practice without sacrificing their sanity, their family time, or the quality of their patient care. We've spent over 13 years refining our systems to support consultants like you.

Why admin matters from day one

Here's what I see time and time again: doctors launch into private practice with brilliant clinical skills and big ambitions — but no systems in place to handle the admin.

At first, it's manageable. You answer your own phone, manage your own diary, send your own invoices.

Then the referrals pick up. Your inbox overflows. Patients are calling while you're mid-consultation. Invoices sit unpaid for weeks because you haven't had time to chase them. And suddenly, instead of focusing on patient care, you're firefighting admin at 9pm on a Tuesday.

Good admin isn't a luxury. It's the foundation of a sustainable, scalable private practice.

When your admin is handled professionally from the start, you can focus on what you trained for: delivering excellent clinical care. Your patients feel looked after. Your diary runs smoothly. Your income flows reliably. You can take on more patients, increase your clinical capacity, and grow your practice — without working longer hours. And you actually get to enjoy the freedom private practice promised you.

That's what MPM provides.

My story: from medical PA to founder

I didn't start out as a business owner. I started as a medical PA.

I worked in the NHS for years before moving into private healthcare, where I ran practices remotely for private consultants. I loved the work — following patients through their entire care journey, being the calm, reliable voice on the end of the phone, and making sure nothing slipped through the cracks.

Eventually, I went self-employed so I could work from home and be there for my two children when they were young. For a while it worked. I managed two busy practices as well as a start-up, stayed organised, and felt in control.

Then word spread. More consultants approached me. I kept saying yes — because I wanted to help, and frankly, I've never been good at turning people down.

Before I knew it, I was running multiple practices, answering phones from 8am to 8.30pm, missing bedtimes, and working through family dinners. I was drowning in the exact admin overwhelm I used to solve for other people.

One evening, my husband asked me a simple question: "Why are you doing this?"

I didn't have a good answer.

The turning point that built MPM

That's when I realised: I couldn't do this alone. And more importantly, I shouldn't have to.

So I hired my first VA. But here's what I quickly learned: handing over tasks isn't magic. Most people don't just need help — they need systems. Clear, flexible, human systems that support both the consultant who's overwhelmed and the PA who's delivering the service.

That insight shaped everything I've built since.

I stopped trying to do it all myself. I started creating systems that wrapped around both sides of the equation — the consultant and the PA — so everyone knew what was happening, where things lived, and how things got done.

That was the true beginning of MPM.

What MPM looks like today

Today, MPM is a team of over 35 experienced virtual medical PAs supporting private consultants, therapists, and clinics across the UK.

We're not just a VA service. We're a support structure that helps you build and grow a professional, efficient, patient-focused practice from day one. We handle everything from diary management and phone answering to medical secretary services and practice setup — so you can focus on what you trained for: delivering exceptional patient care.

Our internal team includes:

Gillie, our Operations Manager — she checks in with every PA weekly, troubleshoots issues before they escalate, and ensures no one ever feels unsupported
Nancy, our Client Account Manager — she makes sure every consultant feels heard, valued, and genuinely cared for
Kate, who works alongside Gillie to support our growing PA team — because as we scale, that personal touch matters even more
A back-office team across HR, finance, and marketing

What sets us apart is the support we wrap around our PAs. They work remotely, but they're never isolated. When your PA feels supported, trained, and confident — you feel it too. Your patients feel it. And your practice runs like clockwork.

Every PA in our team has proven medical admin experience in private healthcare. They understand clinical workflows, patient confidentiality, GDPR compliance, and how to represent your practice with professionalism and warmth. We don't just hire based on CVs — we look for empathy, reliability, and people who genuinely care about doing excellent work.

Female founders together

Here's something I'm particularly proud of:

MPM is partnered with Georgia and the team at Bill Medical to provide top-class billing support for our clients. We're both female founders who believe consultants deserve more when it comes to practice support and billing — accurate, timely, compliant invoicing that actually gets paid on time. When MPM and Bill Medical work together, you receive seamless admin and financial management under one roof.

Why I do this

I started as a medical PA because I loved helping doctors and patients — and I still do. MPM was born from seeing how overwhelmed private consultants were, and knowing I could build something better: a service that supports both sides, giving doctors the admin help they deserve and giving PAs the systems and structure to do brilliant work.

I've learned that when you support people properly — with systems, training, and genuine care — they deliver brilliant work. They stay longer. They go the extra mile. And your practice thrives.

My proudest moments? Hearing a consultant say they've finally got their evenings back — or that a nervous patient felt genuinely cared for by their PA on the phone. That's when I know we're doing this right.

I never set out to build a scaling company. But I did set out to solve a real problem — and it turns out, private medical professionals across the UK needed exactly what we offer.

Outside of work, I'm all about time with my family, dog walks (in the sunshine, ideally!), and good chats with good friends.

Ready to build a practice that runs smoothly — without you doing all the admin?

If you're a private consultant who's tired of juggling clinical work with endless admin, or you're launching into private practice and want to get your systems right from day one, let's talk.

You didn't train for years to chase invoices, manage your own diary, and answer phones between consultations.

Let my team handle that — so you can focus on what you do best: delivering exceptional patient care.

Annabel Veysey
Founder & Managing Director, MPM
Female Founder | Virtual Medical PA Specialist | Advocate for Sustainable Private Practice Growth

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