Social Media and Content Marketing for Clinicians
Attract New Patients | Build Your Online Presence | Grow Your Practice
As a clinician running a busy Private Practice, finding time to write blogs and post on social media can be overwhelming. Yet, consistent content creation is vital to growing your practice, attracting new patients, and building a strong online presence.
Why content marketing matters
Your website and social media profiles are essential tools for reaching patients and showcasing your expertise. Here’s why they matter:
Website content
Regularly adding valuable content to your website helps it rank higher in search results. Our cornerstone content is written with SEO in mind, ensuring your practice is discovered by patients searching for your expertise.
Social media reach
Social platforms like LinkedIn, Instagram, and Facebook are key to expanding your reach. They help you connect with potential patients, their families, and other clinicians who may not be familiar with your practice yet. But without regular posts and a cohesive strategy, it’s easy to get lost in the noise.
By combining content marketing for your website with a structured social media strategy, we ensure that every piece of content works together to drive traffic to your site, where potential patients can book appointments.
What's included in the package?
Our Social Media & Content Marketing Package takes the stress out of content creation while keeping your marketing effective. Here’s how it works:
01
Monthly strategy session:
Each month, you’ll have a 20-minute video call to plan and align the content. We’ll discuss key topics that attract your ideal patients, address their concerns, and showcase your services. No prep is needed – we’ll ask you questions about a key topic, you talk, and we’ll build the content.
02
Cornerstone content
We write one comprehensive, high-quality blog post each month (1,200-1,500 words), optimized for Google and designed to engage your audience. This blog post will be added to your website, complete with imagery, to ensure it stands out and performs well in search.
03
Repurposed social media content:
The blog will be repurposed into various social media formats, including text posts and reels, giving you a consistent and cohesive message across all platforms.
Social Media Posting: You’ll receive:
- 3 LinkedIn posts per week
- 3 Instagram posts per week
- 3 Facebook posts per week
These posts are tailored to engage your audience, drive traffic to your website, and ultimately convert that traffic into patients. We’ll post them on your behalf using specialist scheduling software.
01
Monthly strategy session:
Each month, you’ll have a 20-minute video call to plan and align the content. We’ll discuss key topics that attract your ideal patients, address their concerns, and showcase your services. No prep is needed – we’ll ask you questions about a key topic, you talk, and we’ll build the content.
02
Cornerstone content
We write one comprehensive, high-quality blog post each month (1,200-1,500 words), optimized for Google and designed to engage your audience. This blog post will be added to your website, complete with imagery, to ensure it stands out and performs well in search.
03
Repurposed social media content:
The blog will be repurposed into various social media formats, including text posts and reels, giving you a consistent and cohesive message across all platforms.
Social Media Posting: You’ll receive:
- 3 LinkedIn posts per week
- 3 Instagram posts per week
- 3 Facebook posts per week
These posts are tailored to engage your audience, drive traffic to your website, and ultimately convert that traffic into patients. We’ll post them on your behalf using specialist scheduling software.
The results
Clinicians who invest in consistent content marketing see a significant increase in patient inquiries and online engagement. By building an integrated content and social media strategy, you’ll ensure that your practice is discoverable, credible, and thriving in the digital space.
Investment
Our Social Media and Content Marketing Package is priced at £850 per month. With this small investment, you can grow your practice without having to dedicate countless hours to content creation, knowing that your marketing is in expert hands.
